Customer Centric Innovations Start a conversation

Case study · Prototype

First Paycheck

A clickable experience that shows high school students where their money goes before their first pay stub does it for them.

Audience: High school students Domain: Financial literacy · College & career readiness Stage: Working prototype, v3 Built with: Claude (AI-assisted)

The problem

A student hired at $17.50 an hour expects to take home $17.50 an hour. Then the first paycheck arrives and it is smaller, sometimes by a lot, and nobody has explained why.

Most teens have never been walked through the difference between gross and net pay, what each deduction is for, or why taxes come out at all. And many never learn the part that would help them most: when a part-time job earns less than the standard deduction, the federal tax withheld can come back as a refund, but only if they file a return. Plenty don't, and that money stays with the government.

The gap isn't math ability. It's context. No one has shown students their own numbers, at the moment the numbers matter.

What we built

First Paycheck is a three-step experience students can finish in one sitting.

  1. Pick a job. Choose a common part-time job or enter your own, paid hourly or by salary, with overtime if you work more than 40 hours a week.
  2. Read your pay stub. An interactive stub built from your job, using the codes a real stub uses: Fed W/H, OASDI, FICA-Med, IL W/H. Tap any line to decode it. A plain-language explanation of gross vs. net uses your own numbers, a short answer to "Why do we pay taxes?" sits one tap away, and the stub shows the federal refund you may be able to get by filing.
  3. Give every dollar a job. Budget your take-home pay toward a savings goal, adding your own expenses until the plan balances to $0.

The plan screen ends with a three-question check: was this helpful, do you understand taxes better than before, and would you be more likely to file a return to get your withholding back.

Open the prototype full screen ↗

What we set out to learn

We wrote the hypotheses before building the screens, so each feature exists to test something.

Hypothesis 1

Their own numbers make taxes concrete

Seeing gross vs. net for a job they picked lands differently than a textbook example.

Hypothesis 2

The refund changes behavior

Knowing withholding may come back makes students more likely to file a return.

Hypothesis 3

A named goal raises savings

Saving "for a used car" beats saving "for later."

Hypothesis 4

Ownership drives completion

Entering their own job and expenses keeps students engaged to the end.

How we'll know

The prototype is instrumented from day one. Every event below is logged live in the reviewer notes, so a pilot produces evidence rather than anecdotes. The end-of-plan check gives the refund hypothesis a direct measure: students say whether they'd be more likely to file.

MetricTests
Completion rate across all three stepsH4
Share of students using a custom job or custom expenseH4
Share of pay-stub lines and "Why do we pay taxes?" openedH1, H2
Share of plans balanced to $0H3, H4
Savings rate by goalH3
Share who found it helpful and say they understand taxes betterH1
Share who say they're more likely to file a returnH2

What changed after the first review (v2)

Version 1 worked. It just didn't work for a student. So we went back through it as a 16-year-old would, asking at every screen: would I know what this means, and would I care? That review produced four changes:

What testers told us

Version 2 went to testers. Their feedback was specific: the stub should look like the one a student will actually get. Real pay stubs don't say "Social Security." They say OASDI, and nobody explains it. Version 3 made three changes:

How it was built

First Paycheck was built with Claude as an AI-assisted prototype. That let us move from a written problem statement to something a student can click through quickly and cheaply, then revise it twice in response to what we learned. The cost of being wrong stays low, which is exactly when you want to find out you're wrong.

What this says about how CCI works

First Paycheck is small on purpose. It shows the way we help product teams in EdTech, publishing, and the public sector work every day:

  • Start from the customer's real moment. Not "financial literacy," but the afternoon a 16-year-old opens a pay stub and feels shortchanged.
  • Write the hypotheses before the features. Every screen earns its place by testing a belief that could turn out to be false.
  • Instrument for learning, not for vanity. Decide what evidence would change your mind, and capture it from the first release.
  • Review it as the customer would, then let customers review it. Version 2 came from sitting in the student's chair. Version 3 came from testers who told us what a real pay stub looks like.
  • Prototype in days, not quarters. AI-assisted building puts something real in front of customers while the question is still open.

Nobody confides in a clipboard. People react honestly to something they can touch. It's the central idea of Jason Bass's book, Nobody Confides in a Clipboard (available on Amazon). In client work, we don't hand teams a finished prototype. We work alongside them so they learn to frame the problem, run the conversations, build the test, and read the evidence themselves, and keep doing it after we leave.

Talk with us about your product